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SEI Robotics Powers New Global OTT Platform from Big Blue Marble

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Update time : 2025-10-20 16:23:22


SHENZHEN, China – October 20, 2025 – SEI Robotics is proud to announce its partnership with Big Blue Marble and 3 Screen Solutions (3SS) on a groundbreaking new managed service platform for OTT providers. This collaboration will deliver a world-class, end-to-end "TV as a Service" solution, empowering cable operators and streaming services worldwide.

Big Blue Marble, the international media technology brand from ORS Group and Insys VT, has launched this new platform to provide Tier 2 and Tier 3 operators with a competitive edge. The service offers a modern, feature-rich television experience that can be customized to each operator's unique brand and market.

At the heart of this new offering is a powerful combination of hardware and software. SEI Robotics provides its cost-effective and reliable Android TV-based set-top box (STB) , featuring an Amlogic 5th generation SoC, 3GB of RAM, and 16GB of flash storage. This advanced hardware ensures a smooth and responsive user experience.

The user interface is powered by 3SS's award-winning 3Ready Framework. This flexible and user-centric platform provides a custom Android TV launcher and apps for a variety of smart TV platforms, including Android TV, Samsung, and LG. The result is an intuitive and engaging viewing experience that puts content at the forefront.

This partnership offers significant advantages for regional and local service providers. By leveraging this shared platform, smaller operators can achieve economies of scale and benefit from proven, reliable technology. Subscribers, in turn, will enjoy a seamless and intuitive viewing experience with easy content discovery.

“Both regional and local operators are now gaining a powerful opportunity to differentiate, and to provide tenant service providers with advanced and proven set-top box technology to accompany the first-rate entertainment experiences it delivers.”

—Jeff Yin, CEO of SEI Robotics

This collaboration marks another milestone in the ongoing partnership between Big Blue Marble and 3SS. "We're extremely proud that Big Blue Marble continues to trust the 3SS team to help deliver superior OTT entertainment to operators all around the globe," said Kai-Christian Borchers, 3SS Managing Director.

Thomas Langsenlehner, Chief Customer Officer at Big Blue Marble Group, added, “We are so excited to launch our new TV-as-a-Service platform and empower more and more service providers to take their TV service businesses to the next level.”


About SEI Robotics

SEI Robotics is a global leader in Smart Hardware, specializing in Android TV, Audio-visual, and IoT devices. As a Google Tier 1 Android TV ODM Partner, we deliver innovative products like ATV Soundbars, OTT Set-top Boxes, 5G Gateways, and Smart Home IoT solutions, ensuring top quality and timely delivery.

About 3 Screen Solutions (3SS)

3SS is a global leader in digital entertainment technology, delivering solutions that create experiences people love. Since 2009, 3SS has been trusted by telcos, pay-TV operators and streamers for its expertise in system integration, software engineering, UI/UX design innovation and solution architecture. The award-winning 3Ready product platform accelerates seamless entertainment service launches across all devices, while empowering customer-centric innovation. Today 3Ready powers 30+ service providers, delivering rich, loyalty-enhancing entertainment hubs with total reach of 70+ million users. Blue-chip operators and innovators worldwide have chosen 3SS technology, including One Hungary (OneTV), A1 Telekom Austria Group, Allente, Altibox, Claro, Elisa Estonia, ENTEL, Norlys, ORS, Proximus, TCC Uruguay, Tele2, TELUS, Vodafone Group and Yes. Expanding beyond the living room, 3SS also delivers next-generation in-vehicle entertainment solutions. The 3Ready Automotive in-car entertainment platform is currently being deployed by leading global OEMs, redefining the connected car experience. Please visit 3ss.tv for more information and follow us on LinkedIn.

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